VELI STUDIO WEBSITE REDESIGN
Redefining Veli Studio’s Online Presence: From Conceptual Showcase to Strategic Clarity
OVERVIEW
Veli Studio’s previous website leaned heavily into a conceptual and artistic presentation, which, while visually striking, created friction in user experience and failed to clearly communicate the studio’s capabilities to a broader audience. The redesign sought to create a more streamlined, intuitive, and brand-aligned digital experience while maintaining the studio's creative edge.
MY ROLE
Art Director
- Designed the v1/base concept of the new site—structure, layout, and visual direction
- Oversaw design handoff and partnered with STRGL to further develop and implement the site
- Provided direction on visual consistency, interactivity, and UX clarity throughout development
OBJECTIVES
- Shift perception from purely artistic to strategic and refined
- Improve clarity of communication and structure of case studies
- Enhance usability and responsiveness for diverse audiences
PROCESS
- Conducted internal audit of the previous site to identify friction points in user flow
- Defined new structure and navigation logic with a clear visual hierarchy
- Collaborated with STRGL to create a cleaner design system using modular layouts and bold typography
- STRGL overlooked the full development to ensure fidelity to concept
OUTCOME
- A fully responsive website that presents Veli Studio as sharp, strategic, and client-ready
- A smoother content presentation and user journey
- Positive feedback from both new and returning users, with better engagement metrics
Experience the website yourself here: https://www.veli.studio/
CREDITS
CLIENT Veli Studio – PRODUCER Juho Vesanen – ART DIRECTOR Antoine Paikert – WEBSITE DESIGN STRGL (Rasmus Haikka) & Antoine Paikert – DEVELOPMENT STRGL (Nicolas Tuomaala)
CLIENT Veli Studio – PRODUCER Juho Vesanen – ART DIRECTOR Antoine Paikert – WEBSITE DESIGN STRGL (Rasmus Haikka) & Antoine Paikert – DEVELOPMENT STRGL (Nicolas Tuomaala)