Feals is a record label based out of Helsinki, Finland.

I was brought me on board to create the visual identity of this new record label focusing on RnB and electronic music. 

Along with the logo, brand touchpoints and the general aesthetic of the brand, part of the services provided were a custom typeface crafted specially for Feals.

Rooted in organic textures, asymmetric flow, and collective energy, the identity combines timeless design with experimental expression to create a distinct and immersive presence. Through fluid and bold typography, and atmospheric imagery, this identity captures the essence of shared moments, heightened awareness, and the transformative power of sound. 

Stronger music, greater impact.