BEYOND NOW: THE MUSEUM OF TOMORROW
Designing the Museum of Tomorrow Website: A Digital Home for a Future-Looking Initiative
OVERVIEW
Museum of Tomorrow is an experimental cultural initiative aimed at shaping future narratives through art, design, and critical conversation. The challenge was to develop a website that could visually embody the forward-thinking identity of the initiative while remaining accessible, informative, and user-friendly.
MY ROLE
Lead Designer
- Led the entire visual and UX design process from scratch
- Designed layout, structure, UI system, and interactions
- Oversaw development collaboration to ensure execution quality and performance
OBJECTIVES
- Present the museum's mission and future-facing philosophy in a compelling visual form
- Make project info, events, and participation opportunities easy to navigate
- Build a digital identity that could scale with future updates and content
PROCESS
- Defined a content and UX strategy in line with the museum’s goals
- Developed a flexible design system with bold typography and modular layout blocks
- Built a fully responsive experience optimized for clarity, performance, and narrative flow
- Collaborated with developer on micro-interactions, smooth loading, and mobile performance
OUTCOME
- A visually distinctive yet highly usable site
- Positive response from funders, partners, and collaborators
- Demonstrated ability to lead a full digital product from concept to launch with strong art direction and UX thinking
Experience the website yourself here: https://www.museumoftomorrow.fi/
CREDITS
CLIENT Alust / The Finnish National Gallery – EXECUTIVE PRODUCER Veera Almila – LEAD DESIGNER Antoine Paikert – DEVELOPMENT Manu Matila
CLIENT Alust / The Finnish National Gallery – EXECUTIVE PRODUCER Veera Almila – LEAD DESIGNER Antoine Paikert – DEVELOPMENT Manu Matila