Bay Studios, a Helsinki-based pilates studio, approached us with a task: to create marketing and visual materials to support the launch of their new online pilates class platform, “Bay Studios +.” Our goal was to introduce the brand with bold and attention-grabbing films and photography, drawing inspiration from fashion advertising. Our visuals needed to, not only catch the viewer’s eye, but also effectively convey a clear message. The platform’s key attributes are reliability and approachability, catering to those seeking progressive training amidst busy schedules.