A SPACE FOR CREATIVE FREEDOM

The Finnish National Gallery, an institution dedicated to the promotion of arts and culture, brought us on board for the creation of Alusta. The goal was to create an identity for a web3 based creative platform, enabling individuals to authentically express themselves and fostering creative innovation. 

Alusta is a digital platform opening a new era of digital art and creativity. The platform seeks to empower a diverse audience, including creators, enthusiasts, and tech-savvy individuals, providing an immersive and inclusive experience. Alusta champions progressiveness, inclusivity, collaboration, and diversity, creating an environment that encourages experimentation and the pushing of digital expression boundaries.

The visual identity of Alusta reflects the fusion and continuous evolution of creativity. We took a strategic approach to develop this identity focus on tackling the ambitious goal and values of Alusta. The identity presents the boundary-pushing dimension of collective artistic expression, the power of connection, and the fostering of innovation and experimentation. The logo and symbols are a combination of geometric shapes and playful lines, reminiscent of early computer graphics yet presented with a modern twist. Drawing inspiration from the evolution of the digital realm and the role of computing in contemporary art, the visual elements signify Alusta’s commitment to innovation.

CREDITS
CLIENT Finnish National Gallery – BRAND IDENTITY, LAUNCH STRATEGY, CREATIVE CONSULTING Veli Studio – PRODUCER Veera Almila – CREATIVE DIRECTOR Joni Stanley – ART DIRECTOR Antoine Paikert – GRAPHIC DESIGN & ILLUSTRATION Antoine Paikert – WEBSITE DESIGN Erno Forsström – MOTION GRAPHICS Antoine Paikert